PPW - Prof Photogs of WA - Post-Con

P O S T - C O N

The Business Institute:

Business Metrics & Pricing

with the Business Institute Team

Monday, April 20, 2026 - 9:30am - 5:00pm

Breshears Photography, 3911 N. Monroe, Spokane

Separate Registration Fee: PPW/PPA members $159 * Non-Members $199 * Click Here to Register for Post Con

Are you an aspiring photographer or wanting to take your business to the next level? Have you ever wondered what people mean when they say "know your numbers?" This is the place to find out!

Your day will start with understanding business metrics. Learn about key numbers to track and how you can use them to plan for success.

Next, you'll dive into pricing so you can finally be confident when you hear that age-old question, "How much do you charge?" Finally, you'll explore the strategy behind sales & define a process that gets you to your goals.

This is not a lecture - it's a guided session designed to help you actively work ON your business!

THE #1 TAKE AWAY:

You’ll finally “know your numbers” so you can set profitable prices and build a simple, repeatable sales process that gives you confidence and a clear plan to grow your photography business.

More about the PPW Business Program

The PPW Business Program is for any part-time or full-time photographer who wants to build a profitable, sustainable business.

The 2026 Business Institute focuses on three core outcomes: understanding and tracking key business metrics, setting pricing that supports your sales goals and makes sense to clients, and implementing a repeatable sales process that builds trust and delivers consistent results.

PPW members can earn Business Merits toward the Fellow of Business (FB) Degree by attending one full day of The Business Institute or three Advisory Board meetings. Proficiency Credits validate competency in five areas: pricing, sales strategy and client journey, marketing, operations and systems, and business metrics. Earning the FB Degree currently requires a minimum of 5 years

To learn more about The Business Program.

The Professional Photographers of Washington

27088 Ohio Ave NE
Kingston, WA 98346

(360) 818-4348