Elevator Pitch Workshop

with  Curt Stockwell,  Certified Storybrand Guide

Saturday, April 18th at 9am - 10:30am PDT


In a 45-minute live workshop, Curt Stockwell guides participants through a structured, story-driven framework for creating an effective elevator pitch that is memorable and repeatable.

Through this session, attendees will:
1) Identify the core problem or pain point that their ideal clients face
2) Articulate how their solution uniquely addresses that problem
3) Express the outcome — what the client will feel or experience after the problem is solved

The workshop is built around a three-part framework that simplifies messaging without oversimplifying your work. It’s intended for anyone who struggles to answer “What do you do?” in a way that’s both clear and interesting. Curt emphasizes how your elevator pitch is one of the most vital tools in your marketing toolbox, and this workshop equips you to use it well.

Participants leave with a tested, repeatable statement that can be used confidently in pitches, networking, marketing materials, or casual conversations — helping them generate more leads, open doors, and make deeper connections.

THE #1 TAKE AWAY:

The primary takeaway is that participants will walk away with a clear, compelling elevator pitch — a concise, three-part, story-based statement that explains what they do, speaks directly to their audience’s pain point, and makes listeners want to hear more. The incentive is the ability to remove awkwardness, confusion, and missed opportunities by having a memorable pitch ready to use in real conversations and marketing.



Curt Stockwell

Since 2011, Curt has helped businesses, communicators, and brands get unstuck—clarifying their message so they can connect their ideas, products, and services with the clients who need them most.

Most business leaders are too close to what they do to describe it clearly. When you can’t explain what you offer, why it matters, and how to buy, potential customers lose interest—and you lose revenue.

Curt uses a proven framework that helps companies understand what their customers truly want and how to position themselves to attract and retain their attention. His process blends strategy and storytelling to create marketing that feels authentic, clear, and effective.

Curt is the founder and owner of Well Dressed Walrus, a marketing company based in Spokane, Washington. His team works with clients across the country to simplify messaging, strengthen brands, and drive growth.

Outside of work, Curt and his wife Kelli have been married for more than 20 years and have two wonderful daughters. Ava loves to organize and ask questions, while Madeleine is an adventure seeker—always one “Dad, watch this!” away from an ER visit.




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